Organic or Paid-For??

In the battle of organic Vs. Paid-For Search Engine Listings, I am most definitely in favour of the organics. To appear anywhere near the first page of a Google results page, your website must have good content and be an endorsement of fairly good quality. I can’t imagine that a lot of people click on the paid-for listings. I know I never have, even before I knew they were paid for. I suppose it’s because you automatically look at the top left and centre of a webpage.
However there are some benefits to being on the paid-for listings, like being able to time when your advertisement will be shown on the first page. This way you can target exactly the people you want, at the most likely time to catch them online. Obviously this would take a lot of research to find out different groups peak times to search the web, but it’d probably be worth it.
Well except that people can just click on your advertisement and you have to pay money for it. I’m fairly sure that a lot of companies are aware of the ability to cost their competition money, and I’d say that a lot of people give in to this click fraud. It is evil people, fair is fair. Stop trying to cheat your way to the top. Like these people who have invisible text, - (oh yes I have studied JavaScript and xhtml, and I know all about your white text! And about the keywords in your alt tags!) -trying to get all the keywords in so their site will appear high up on the results page. Oh yes the shameless cheats and liars! Well guess what people; Google picks up on your lies. Google is such a cool search engine though, the way they can catch people out. There is a serious amount of monitoring done on it. And if you are caught being a shameless cheater, Google will knock you off their listings altogether. You will be wiped clean off, never to be found again.
So yes the question poses how to appear number one on Google??The answer is, With great difficulty, but trying to cheat Google is most definitely not the way lads. Definitely not! Get there on you own, with your good content, because people are 80% more likely to click on the organic listings than on the Paid-For Listings!